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Brad von Sprecken's avatar
Brad von Sprecken
Anaheim, USA
Website Development Backed by Real Business Experience
New to Contra
Website Development Backed by Real Business Experience
Cover image for Infinite Packaging & Promotions is
Infinite Packaging & Promotions is a business I’ve built around custom packaging, promotional products, product sourcing and ecommerce. I redesigned and developed the Shopify website to better reflect the company’s capabilities, brand and customer experience — moving well beyond a standard theme through custom layouts, Liquid sections, product discovery tools and specialized landing pages. The site brings together ecommerce, custom sticker ordering, promotional-product sourcing, packaging solutions and targeted programs such as Route 66 retail products. My work spans website strategy and development, UX, ecommerce structure, product sourcing, packaging, pricing, branding and customer workflows — combining the website with the real-world business behind it. Live site: ippromo.com (http://ippromo.com)
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Cover image for Car Show Calendars is a
Car Show Calendars is a full automotive event platform I’ve helped shape from the business, product and user-experience side. My work has included platform strategy, promoter and customer workflows, event registration, ticketing, ecommerce, merchandise, pricing, UX testing, feature planning, marketing and ongoing improvements. I work closely with developers to define how the platform should function, identify problems, test real user flows and turn business needs into practical features. The goal has always been to create a system that works for promoters, participants and car enthusiasts — not just a website that looks good.
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Cover image for DIEM — Health & Wellness
DIEM — Health & Wellness App Product Development I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience. The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance. My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work. I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users. DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition. The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients. Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing. DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Cover image for DIEM — Health & Wellness App Product Development
DIEM — Health & Wellness App Product Development
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Chrissie Shannon's avatar
Chrissie Shannon
Orange, USA
CRO Expert for DTC Shopify Stores
CRO Expert for DTC Shopify Stores
Cover image for Upgraded Shopify Store to Shopify Plus
Upgraded Shopify Store to Shopify Plus
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Cover image for Moved Woocommerce website to Shopify
Moved Woocommerce website to Shopify
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5
Cover image for Boosting Conversion Rates for a DTC Skincare Brand
Boosting Conversion Rates for a DTC Skincare Brand
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4
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DAVID RODRIGUEZ's avatar
DAVID RODRIGUEZ
Upland, USA
Digital Marketer with Proven Track Record
Digital Marketer with Proven Track Record
Cover image for Custom SEO Audit and Action Plan
Custom SEO Audit and Action Plan
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Cover image for Northern California Carpenters Union
Northern California Carpenters Union
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Cover image for Landing Page-Kitchen and Bathroom Cabinetry | Elite Cabinetry
Landing Page-Kitchen and Bathroom Cabinetry | Elite Cabinetry
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Ana Silva's avatar
Ana Silva
Ontario, USA
Creative Freelancer: Virtual Assistance and Digital Designs
Creative Freelancer: Virtual Assistance and Digital Designs
Cover image for Social Media Analytics
Social Media Analytics
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Cover image for Executive Workflow Optimization
Executive Workflow Optimization
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Cover image for Social Media Content + Management
Social Media Content + Management
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Cover image for Digital and Print Design
Digital and Print Design
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