To create the custom SEO audit for Builders Innovation Group, I embarked on a meticulous and comprehensive journey. Initially, I started by setting clear objectives, aiming to identify opportunities for improvement and areas of strength within the client's digital footprint. Utilizing a suite of advanced SEO tools and analytics platforms, I conducted a thorough analysis of the site's current SEO performance, focusing on both on-page and off-page elements. This included a detailed review of site architecture, content quality, user experience, and technical SEO factors.

I paid special attention to keyword optimization, ensuring that the site's content aligned with targeted search queries. I also scrutinized the site's backlink profile, evaluating the quality and relevance of external sites linked to our client. Through this process, I uncovered several critical issues and opportunities, such as missing alt attributes, duplicate content, and areas for improving site speed and mobile responsiveness.

After gathering and analyzing the data, I compiled my findings into a structured report, emphasizing actionable insights and strategic recommendations. I outlined a tailored SEO plan aimed at boosting the site's search engine rankings, increasing organic traffic, and enhancing overall online visibility. Throughout this journey, I maintained open communication with the client, ensuring transparency and alignment with their business objectives. This collaborative approach not only informed the audit process but also ensured the recommendations were practical, achievable, and aligned with the client's long-term goals.