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Cover image for This was one of the most fun AI projects I’ve worked on late...
This was one of the most fun AI projects I’ve worked on lately. For Tecnofas, we created a full clay-style animation, literally building the visual language around that handcrafted, stop-motion look, but produced with AI. The video above is a compilation of some of the scenes we developed for the project. The creative challenge was to explain a very technical difference in a way that felt simple and visual: comparing a traditional retrofit construction process with a ventilated façade system, which can reduce the number of workers needed on site by up to 60%. Tecnofas is the kind of client that really enjoys experimenting with new visual languages, so we had a lot of freedom to explore the concept, test ideas and push the AI workflow beyond a standard corporate animation. That freedom made the process especially enjoyable. Instead of using AI only to make production faster, we used it to create a visual style that would probably never have been the obvious choice for this kind of industrial communication.
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