AI Text-to-Audio Platform Brand & Product Design
Spoken is an AI platform that transforms written content into spoken audio experiences
I led both the brand identity and product UX design, creating a visual system that blends modern technology with nostalgic references to writing and storytelling. The founders wanted the brand to draw inspiration from typewriters, quills, and Bauhaus-era design while still feeling contemporary and product-ready
Client Feedback: “We enjoyed our collaboration with Griff, and it resulted in a beautiful web application we’re proud to bring to the world. What started as an MVP quickly became a full production-ready beta. Griff helped us navigate the complexities of building an ambitious product experience.”
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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Microclimate is a plant care app that adapts to your actual growing conditions.
It calculates a real-time Hydration Risk Score for each plant based on pot material, location, light exposure, and live weather conditions. When a heatwave hits, your balcony plants move up the queue automatically, and you can see exactly why your schedule changed.
Every recommendation comes with an explanation — so you understand your specific growing conditions, not just follow generic advice.
Vacation Mode forecasts which plants go critical before you return. The AI Diagnostic scan reads leaf conditions and recalculates scores in real time.
Built in Figma Make. Iterated with Claude Code via Figma MCP.
Live prototype: https://www.figma.com/make/ttC8uE6lsnWdCUa8GAbaiP/Microclimate-%E2%80%94-Figma-Config-Makeathon?t=19SoBAAYpAV1FTRz-1
Design file: https://www.figma.com/design/V1toEI413if2EELm97Asds/Microclimate-%E2%80%94-Figma-Config-Makeathon-Board?node-id=0-1&t=huwySxVjrBsUfuyf-1
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I designed and built a dynamic debt and budget tracking workbook that brings income, recurring expenses, debt balances, minimum payments, and financial progress into one organized dashboard. The workbook uses automated formulas to calculate monthly obligations, available cash flow, debt totals, and payoff progress while keeping the underlying financial data easy to update. It was designed to turn a complicated financial picture into a clear, practical system for monthly planning and decision-making.
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