The Video Gifts feature gives creators another opportunity to collect Diamonds by allowing their viewers to send a virtual gift in the comments section of a video. TikTok awards Diamonds to creators based on the popularity of their videos, and a key metric that TikTok uses to assess the popularity of a video is the number of Gifts sent to a creator’s content.

Creating content that resonates is a talent, and we want the creators who help make TikTok so special to be able to monetize from it. Additionally, we’re mindful of the hard work creators put into connecting with their audience, and the Video Gifts feature allows viewers to be a part of creators’ journey toward realizing their full potential on TikTok.