Freelance Data Analysts in SuratFreelance Data Analysts in Surat
Senior Mobile App & Web UI/UX Designer | iOS, Android, Figma
New to Contra
Senior Mobile App & Web UI/UX Designer | iOS, Android, Figma
PhD Statistician | Data Analysis & Research Expert
PhD Statistician | Data Analysis & Research Expert
Investigative & Technical Writer | AI, Cyber, Climate
Investigative & Technical Writer | AI, Cyber, Climate
Cover image for Greenwashing Risk for Mid-Size &
Greenwashing Risk for Mid-Size & SaaS Companies How Weak Environmental Claims Create Commercial and Regulatory Exposure Environmental claims are no longer just a marketing issue. For mid-size and SaaS companies, a simple phrase such as “sustainable,” “eco-friendly,” or “carbon neutral” can create regulatory and commercial risk when the evidence behind it is weak or incomplete. This Source-Trace white paper investigates how greenwashing risk is changing across the UK, US, and EU, and what businesses can do to make their environmental claims more defensible. What I researched and developed Investigated the regulatory landscape for environmental claims across the UK, US, and EU Examined primary regulatory guidance, enforcement records, court decisions, and agency sources Analyzed real-world cases involving environmental claims and misleading marketing Identified 7 recurring claim patterns that can create compliance problems Developed a 6-level evidence scale for evaluating environmental claims Created a practical 9-point pre-publishing checklist Built guidance for turning broad environmental statements into specific, evidence-backed claims Developed recommendations for founders, marketing, legal, compliance, and sales teams Designed evidence tables, case-study analysis, and practical decision frameworks My Role I worked as the investigative researcher and sole author, taking a complex and evolving regulatory subject and turning primary-source research into a practical business-risk framework. SourceTrace Investigative Research & Writing Author: Nutan Navsariwala, Founder The project demonstrates my ability to connect environmental regulation, evidence, commercial risk, and clear communication, and to turn complex research into useful decision-making tools. Full whitepaper: [Link will be added here]👇
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Cover image for The Supply Chain Beneath the
The Supply Chain Beneath the Supply Chain Evidence-Based Supply Chain Risk Research How hidden upstream dependencies can make a diversified supply chain much less resilient than it appears. A company can have four suppliers for the same critical component and still have a serious supply problem. Why? Because those four suppliers may depend on the same upstream material, manufacturing process, piece of equipment, or geographic region. That is the question behind this SourceTrace research project: When we look beyond the suppliers we can see, how many genuinely independent supply routes are actually left? What I investigated I looked beyond the usual Tier-1 supplier view and traced where critical dependencies can come together further upstream. The research examines: Why having more suppliers does not always mean having more independent supply routes How several suppliers can share the same hidden upstream dependency Semiconductor supply chains and concentrated manufacturing equipment Pharmaceutical supply chains and concentrated upstream inputs How one upstream disruption can affect many companies at the same time Why technology lock-in, qualification requirements, capital costs and geography create hidden bottlenecks When deeper supply-chain research is worth the time and money What boards and risk teams should ask before assuming a supply chain is truly diversified The research approach I did not try to map every company and every supplier in a global supply chain. Instead, I used selective depth. The idea is simple: Keep tracing a critical dependency until the information can change a real decision — such as finding another supplier, increasing inventory, redesigning a component, or accepting the risk. The research was then turned into dependency maps, evidence cards, industry examples, comparison tables and practical questions for decision-makers. The central finding Supplier count is not the same as dependency count. Four suppliers may look safer than one. But if all four ultimately depend on the same upstream constraint, the apparent diversification can disappear when that constraint fails. This is what I call common-mode exposure: different suppliers can be affected by the same problem because they share part of the same upstream system. What I created Evidence-based research paper Multi-tier supply-chain dependency maps Semiconductor and pharmaceutical case analysis Supply-chain risk framework High-value vs. low-value mapping matrix Executive and board-level questions Visual evidence cards and comparison tables SourceTrace research methodology My role Researcher + Investigative Writer I researched the evidence, followed the dependencies beyond the obvious supplier relationships, tested the assumptions behind conventional diversification, and turned the findings into clear, visual and decision-focused research. The goal was not to make the supply chain look more complicated. It was to show where the real dependency sits. SourceTrace principle: Truth before persuasion. Evidence before opinion.
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Building technology that creates real business impact.
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Building technology that creates real business impact.
Cover image for Newton Insights: Analytic platform
◆ Context
Newton Insights: Analytic platform ◆ Context & Challenge The client needed a high-precision digital platform to optimize complex extraction processes with real-time visibility and data-driven decision-making. The challenge was to eliminate inefficiencies, reduce process variability, and provide accurate, live insights without disrupting existing operational workflows. ◆ Approach & Solution We developed an AI-driven intelligence platform that integrates directly into extraction workflows, providing real-time analytics, process optimization, and actionable insights for improving efficiency and output quality. ◆ Key focus areas: ‣ Real-time process monitoring and data visibility ‣ AI-driven optimization for extraction efficiency ‣ Live quantification and performance tracking ‣ Seamless integration without workflow disruption ‣ Data-driven decision support for operations ◆ Execution ‣ Built real-time data processing and monitoring system ‣ Developed AI models for process optimization and efficiency scoring ‣ Implemented live tracking of key operational metrics ‣ Created integration layer for existing extraction workflows ‣ Designed scalable infrastructure for continuous data analysis ◆ Outcome & Impact The platform enables organizations to optimize extraction processes with precision and consistency. ‣ Improved yield and operational efficiency ‣ Reduced variability through real-time insights ‣ Enhanced decision-making with data-driven analytics ‣ Minimized losses and optimized resource usage ‣ Scalable system for industrial-level deployment
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Cover image for Cambrille: Artisan Home Décor &
Cambrille: Artisan Home Décor & Lifestyle E-commerce Platform ◆ Context & Challenge The client wanted to establish a premium online presence for Cambrille, a home décor and lifestyle brand bringing together traditional textile craftsmanship and contemporary interior aesthetics. The objective was to create an elegant e-commerce experience that could showcase artisan-made home products while communicating the story, craftsmanship, materials, and design philosophy behind each collection. The key challenge was to present a diverse range of home and lifestyle products — including lampshades, curtains, table linen, tote bags, and gifting products — within a cohesive shopping experience while making it easy for customers to discover products based on category, style, material, and interior application. ◆ Approach & Solution We developed a Shopify-based e-commerce website for Cambrille, combining a refined visual identity with a structured home décor shopping experience. The storefront brings together contemporary home products and traditional Indian textile craftsmanship, with dedicated product categories and curated collections designed around different interior aesthetics. The website highlights themes such as classic, modern, heritage, and minimalist styling while giving individual products space to communicate their materials, dimensions, craftsmanship, and practical details. The experience was designed to take customers from discovering a collection to exploring individual products and understanding their specifications before completing the purchase. ◆ Key Focus Areas ‣ Home décor and lifestyle e-commerce ‣ Artisan-made home textiles ‣ Hand block-printed products ‣ Lampshades and decorative lighting ‣ Curtains and window textiles ‣ Table linen and dining accessories ‣ Tote bags and lifestyle products ‣ Gifting and curated products ‣ Contemporary and heritage-inspired interiors ‣ Collection-based product discovery ‣ Material, size, and product specification presentation ‣ Artisan craftsmanship storytelling ‣ Product reviews and social proof ‣ New arrivals and best-selling products ‣ Responsive mobile and desktop shopping experience ‣ Shopify-powered product and content management ◆ Execution ‣ Designed and developed a responsive Shopify-based e-commerce storefront for Cambrille ‣ Customized the storefront to create a premium home décor and lifestyle brand experience ‣ Structured products into clear categories including lampshades, curtains, table linen, gifts, and tote bags ‣ Created curated collection experiences around classic, modern, heritage, and minimalist interior styles ‣ Developed visually focused product listing and product detail layouts ‣ Presented detailed product information including materials, dimensions, finishes, patterns, and care instructions ‣ Highlighted artisan techniques such as hand block printing and traditional textile craftsmanship ‣ Created dedicated product experiences for lampshades, curtains, and other textile-based home products ‣ Implemented product variants for different sizes, configurations, and purchasing options where required ‣ Added featured products, bestsellers, and new-arrival merchandising sections ‣ Integrated customer reviews and testimonials to strengthen purchase confidence ‣ Added shipping, return, payment, and customer-support information throughout the shopping journey ‣ Optimized navigation and information architecture for easy product discovery ‣ Implemented shopping cart and checkout functionality for online purchases ‣ Optimized the storefront across desktop, tablet, and mobile devices ‣ Configured Shopify CMS functionality for managing products, collections, content, promotions, and ongoing store updates ◆ Outcome & Impact The Cambrille website delivers a refined home décor shopping experience that combines artisan craftsmanship, contemporary design, and practical e-commerce functionality. ‣ Established a professional digital storefront for the home décor and lifestyle brand ‣ Created a cohesive platform for showcasing artisan textiles and handcrafted products ‣ Improved product discovery through structured categories and curated collections ‣ Strengthened the brand story around Indian craftsmanship and traditional block-printing techniques ‣ Created detailed product experiences that communicate materials, dimensions, craftsmanship, and care information ‣ Supported merchandising through bestsellers, new arrivals, featured products, and curated collections ‣ Increased customer confidence through reviews, testimonials, shipping information, and clear product details ‣ Simplified the journey from collection discovery to product evaluation and checkout ‣ Created a responsive shopping experience across desktop and mobile devices ‣ Established a scalable Shopify foundation for expanding Cambrille's home décor, textile, gifting, and lifestyle product range
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Cover image for Auraa Casuals: Premium Unisex Streetwear
Auraa Casuals: Premium Unisex Streetwear E-commerce Platform ◆ Context & Challenge The client wanted to establish a distinctive online storefront for Auraa Casuals, a premium casual and streetwear brand offering unisex T-shirts, polos, and contemporary everyday apparel. The objective was to create a digital shopping experience that communicates Auraa's focus on texture, structure, craftsmanship, and modern streetwear while making it easy for customers to explore different fits, styles, collections, and product designs. The key challenge was to combine a strong fashion and streetwear identity with a practical e-commerce experience, allowing customers to easily discover products, understand different fits and styles, review product details, and move smoothly from browsing to purchase across desktop and mobile devices. ◆ Approach & Solution We developed a Shopify-based e-commerce website for Auraa Casuals, combining bold product merchandising with a contemporary streetwear-focused shopping experience. The storefront is organized around different apparel silhouettes and product categories, including oversized T-shirts, regular-fit T-shirts, polos, oversized polos, and distinctive notch-neck designs. The product range incorporates graphic prints, embroidery, puff prints, chenille detailing, textured fabrics, and retro-inspired designs. The experience was designed to communicate the brand's identity while providing a straightforward path from collection discovery and product exploration to cart and checkout. ◆ Key Focus Areas ‣ Premium unisex streetwear e-commerce ‣ Casual and contemporary apparel ‣ Oversized and regular-fit T-shirts ‣ Regular and oversized polos ‣ Unisex notch-neck T-shirts ‣ Graphic and textured apparel designs ‣ Embroidery, puff-print, chenille, and high-density detailing ‣ Collection-based product discovery ‣ Fit and style-based navigation ‣ New drops and featured product merchandising ‣ Product detail and apparel specification presentation ‣ Promotional offers and product bundles ‣ Customer reviews and social proof ‣ Shopping cart and checkout experience ‣ Responsive mobile and desktop shopping experience ‣ Shopify-powered product and content management ◆ Execution ‣ Designed and developed a responsive Shopify-based e-commerce storefront for Auraa Casuals ‣ Customized the Shopify storefront to reflect the brand's premium streetwear identity ‣ Structured products into clear categories including regular T-shirts, oversized T-shirts, regular polos, oversized polos, and notch-neck T-shirts ‣ Developed product listing and product detail experiences for different apparel styles and fits ‣ Created dedicated merchandising sections for trending products, fresh drops, and featured collections ‣ Implemented product presentation highlighting graphic prints, embroidery, puff prints, chenille detailing, and textured designs ‣ Organized product information around fabric, fit, neck type, sleeve type, patterns, comfort, and care instructions ‣ Created a product discovery experience suitable for both men's and women's shopping journeys ‣ Added promotional merchandising including prepaid-order discounts, free shipping messaging, and multi-product offers ‣ Integrated customer reviews and trust-building content to support purchase confidence ‣ Optimized navigation and information architecture for faster apparel discovery ‣ Implemented shopping cart and checkout functionality for online purchases ‣ Optimized the storefront across desktop, tablet, and mobile devices ‣ Configured Shopify CMS functionality for managing products, collections, content, promotions, and ongoing store updates ◆ Outcome & Impact The Auraa Casuals website delivers a distinctive streetwear-focused e-commerce experience that combines strong visual merchandising with structured product discovery and a streamlined purchasing journey. ‣ Established a professional digital storefront for the premium casual and streetwear brand ‣ Strengthened Auraa's positioning around texture, structure, culture, and contemporary streetwear ‣ Improved product discovery through fit-based and category-based navigation ‣ Created dedicated shopping experiences for T-shirts, polos, oversized styles, and notch-neck designs ‣ Highlighted product craftsmanship through embroidery, textured fabrics, puff prints, chenille, and graphic detailing ‣ Supported merchandising through fresh drops, trending products, featured collections, and promotional offers ‣ Increased purchase confidence through product specifications, fabric information, care instructions, and customer reviews ‣ Simplified the journey from product discovery to checkout ‣ Created a responsive shopping experience across desktop and mobile devices ‣ Established a scalable Shopify foundation for expanding the apparel catalogue and online sales
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Cover image for New Theory Clothing: Contemporary Streetwear
New Theory Clothing: Contemporary Streetwear E-commerce Platform ◆ Context & Challenge The client wanted to establish a strong direct-to-consumer e-commerce presence for New Theory Clothing, a contemporary clothing brand focused on modern streetwear and fashion. The goal was to create a visually engaging online storefront that communicates the brand's identity while providing customers with a smooth and intuitive shopping experience. The key challenge was to balance bold fashion-oriented visual presentation with a practical e-commerce structure, allowing customers to discover collections, explore individual products, select available options, and complete purchases with minimal friction. ◆ Approach & Solution We developed a Shopify-based e-commerce storefront for New Theory Clothing, combining a contemporary fashion aesthetic with a structured product discovery and purchasing experience. The website is centered around collection-driven browsing and strong product presentation, helping customers explore the latest apparel, featured products, and curated collections while maintaining a consistent brand experience across devices. ◆ Key Focus Areas ‣ Contemporary clothing and streetwear e-commerce ‣ Strong visual brand and product presentation ‣ Collection-based product discovery ‣ Product listing and detailed product pages ‣ Size and product variant selection ‣ New arrivals and featured collection merchandising ‣ Promotional and campaign-focused sections ‣ Shopping cart and streamlined checkout experience ‣ Mobile-responsive shopping experience ‣ Shopify-powered e-commerce and content management ◆ Execution ‣ Designed and developed a responsive Shopify-based e-commerce storefront for New Theory Clothing ‣ Customized the Shopify theme to reflect the brand's contemporary streetwear identity ‣ Structured apparel products into organized collections for easier discovery ‣ Developed product listing and detailed product page layouts with clear product information ‣ Implemented product variants and size-selection functionality where required ‣ Created featured, new-arrival, and promotional merchandising sections ‣ Optimized navigation and information architecture for a faster and more intuitive shopping journey ‣ Implemented shopping cart and checkout functionality for a streamlined purchasing experience ‣ Optimized the storefront for desktop, tablet, and mobile shoppers ‣ Configured Shopify CMS functionality for ongoing management of products, collections, content, and promotional campaigns ◆ Outcome & Impact The New Theory Clothing website delivers a modern streetwear shopping experience that combines strong visual branding with a streamlined e-commerce journey. ‣ Established a distinctive digital storefront for the clothing brand ‣ Improved product discovery through structured collections and intuitive navigation ‣ Created a consistent brand experience across product and collection pages ‣ Simplified the journey from product discovery to checkout ‣ Established a scalable Shopify foundation for expanding the clothing catalogue and online sales
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AI engineer & builder of GenAI products that actually work.
AI engineer & builder of GenAI products that actually work.
Data Analyst & Social Marketer
Data Analyst & Social Marketer