Projects using Adobe Photoshop in SumaréProjects using Adobe Photoshop in Sumaré
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Cover image for Language can be a portal,
Language can be a portal, where each word opens a passage to new worlds. Yet in the language school market, many brands still communicate in similar ways. With MEKHO, the goal was to move away from traditional academic imagery without losing credibility or structure. The challenge was to translate depth and authenticity into a consistent visual system for digital environments. The logotype features angular strokes to convey precision. The symbol combines stylized bat wings, representing guidance, with a form that suggests a coded sign, reinforcing language as a system to be deciphered. The palette builds authority through dark tones, while green acts as a calculated contrast, signaling sophistication and direction. The result is an identity that positions MEKHO as an immersive brand focused on real communication.
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Cover image for Same brand. Different world. Took HandSkill's
Same brand. Different world. Took HandSkill's website from outdated to premium — without changing who they are. The old site had the right ingredients: strong brand colors, real product photography, clear navigation. But it felt stuck in 2015. No hierarchy, no conversion focus, no visual confidence. The redesign kept the identity and elevated everything else: → Editorial hero layout with product staging → Typography that commands attention → Social proof bar above the fold → Clear CTA that actually converts Built with HTML, CSS, and AI-assisted design — delivered fast, without sacrificing craft. Before → After. Swipe. What do you think — which element made the biggest difference, the typography or the product staging?" #webdesign #redesign #brandidentity #beforeandafter #landingpage #uidesign #cosmetics
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