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Cover image for A personal art direction study
A personal art direction study inspired by Aperol. Concept: “Fresh dip like a…🔥” This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes. By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness. The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol. This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.
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