UX Design Projects in State of Minas GeraisUX Design Projects in State of Minas Gerais
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Cover image for Reimagining the online shopping experience
Reimagining the online shopping experience for a fashion brand. Instead of building another standard e-commerce, we're exploring a more editorial and immersive experience for a Brazilian footwear brand. The goal is to make the website feel less like a catalog and more like a digital fashion experience, where customers can discover products, explore styles, and interact with the brand in a more engaging way. One feature we're currently designing is the "Badalú Closet" — an interactive space where users can build outfit inspirations around a pair of shoes. The focus isn't on selling clothes, but on helping customers visualize how each shoe fits into a complete look. This project is still a work in progress. We're actively refining the user experience, interactions, animations, and visual direction, and several parts of the interface will continue to evolve before the final release. Excited to share more as the project grows. 🚀
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Cover image for LuvionSoftware is a technology company
LuvionSoftware is a technology company founded by a group of friends from the computing field, united by the goal of building practical, scalable, and intelligent digital solutions. Our first product, Luvion, is currently in its testing phase. It is a SaaS platform designed to help clinics and businesses organize their operations, manage clients and patients, improve financial visibility, and simplify daily workflows through modern technology. Our team brings experience in software development, automation, quality assurance, system architecture, AI integrations, and modern web technologies. We are currently focused on validating our first solution, improving the product based on real use cases, and preparing the company for its next stage of growth. At LuvionSoftware, we believe in turning technical knowledge into real products that solve real problems. This is the beginning of our journey, and we are building with collaboration, execution, and long-term vision. Check out our first business, currently in testing, at LuvionSoftware.com (http://LuvionSoftware.com).
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Cover image for For this project, I designed
For this project, I designed a high-fidelity landing page for NEWSTING, a fashion brand focused on trend-driven aesthetics. My goal was to create a visual identity that feels energetic and bold, catering specifically to a younger, fashion-forward demographic. My Design Approach: Dynamic Layout Strategy: I utilized asymmetrical framing and overlapping elements to break the traditional grid, giving the site a modern, editorial feel that stands out from standard e-commerce templates. Conversion-Driven UX: As seen in the attached image, I prioritized a seamless shopping flow by integrating high-impact "Shop Now" CTAs and clear, scannable pricing structures to reduce friction. Brand Identity: I carefully curated a vibrant color palette and clean typography to reflect the "Style Revolution" concept, ensuring the visual language resonates with the brand's core values—as showcased in the attached image. Interactive Focus: I developed the interface with a focus on product cards and clean navigation, keeping user experience at the forefront of every interaction point. This project represents my ability to blend creative graphic design with strategic UI/UX principles to build an e-commerce experience that is as functional as it is visually compelling.
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