Reimagining the online shopping experience

Reimagining the online shopping experience for a fashion brand.

Instead of building another standard e-commerce, we're exploring a more editorial and immersive experience for a Brazilian footwear brand.

The goal is to make the website feel less like a catalog and more like a digital fashion experience, where customers can discover products, explore styles, and interact with the brand in a more engaging way.

One feature we're currently designing is the "Badalú Closet" — an interactive space where users can build outfit inspirations around a pair of shoes. The focus isn't on selling clothes, but on helping customers visualize how each shoe fits into a complete look.

This project is still a work in progress. We're actively refining the user experience, interactions, animations, and visual direction, and several parts of the interface will continue to evolve before the final release.

Excited to share more as the project grows. 🚀