Brand Design Projects in StamfordBrand Design Projects in StamfordI design products where brand, UX, and storytelling function as one system.
This concept reimagines interior staging as intuitive and composition-driven. I built it end-to-end: brand identity, UI/UX, and AI video to bring the experience to life.
The interface is simple—tap, select, compose. No friction, no guesswork. A clean, spatially-aware system that lets users build fully realized spaces in seconds. Every detail, from hierarchy to motion, is designed to feel natural and inevitable.
The brand leans into restraint: warm, minimal, editorial. It’s not trying to impress—it just works.
To demonstrate the product, I created a cinematic 9:16 reel using AI workflows, blending real timelapse staging with UI to show the transformation.
Clear thinking, strong taste, full-stack execution—from idea to final output. PERSONAL BRAND SHOOT
Client: GRCE Projects (My Personal Brand)
When I decided to do a brand shoot for GRCE Projects, I had to answer the same question I ask every client first. What do I want people to feel when they encounter this?
What kept coming back was an open invitation. A presence that makes someone feel safe enough to really go there. That feeling, safety, trust, ease, became the brief. Not a mood, not an aesthetic, a feeling. And everything else had to flow from it.
The concept came from that feeling. "Join me at the table." From there I built out the three visual territories that would hold it in frame: the presence, the invitation, and the emotion. The moodboard, the styling, the location, the shot list, all of it traced back to the same feeling underneath.
What I learned doing this for myself is that when the feeling is clear first, every decision gets easier. You stop second-guessing the styling because you know what it needs to feel like. You stop debating locations because you know what the space has to hold.
The result was a body of work that became the foundation for everything GRCE Projects is built on visually. Shot on film by Remy Young. 
