Projects using Mixpanel in Spain
Projects using Mixpanel in Spain
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Sofia Mateo Ortega
Psychology-Driven Onboarding Redesign for Breathwork App
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Roberto Salodini
ISeeChange Apps and FloodTracker
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Javier Aranda Serralbo
Designed onboarding and activation messaging to help new users reach product value faster. Scope of work Definition of activation events Onboarding lifecycle messaging Behavior-based email triggers Experimentation with onboarding sequences Impact Improved onboarding engagement Faster time to value Higher early product usage
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Barbara Parreira
Redesigned the full courier app for Glovo, transforming a complex multi-delivery workflow into a simple, intuitive experience used across 14 countries. The product handled real-time task assignment, route navigation, and delivery status across millions of daily deliveries. The project started with user research across multiple markets to understand how couriers were actually working and where the flow was breaking down. From that I defined the product direction, redesigned the full UX from task assignment to delivery completion, and coordinated 14 engineers across 3 squads from discovery to launch. Reduced average task completion time by 3 seconds per delivery, generating €2K per month in operational efficiency gains.
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Roberto Salodini
Hostelworld Apps Redesign
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Javier Aranda Serralbo
Developed lifecycle messaging focused on improving retention and re-engaging inactive users. Scope of work Churn analysis User segmentation Retention campaign design Reactivation messaging Impact Improved engagement among inactive users Better feature discovery Higher long-term retention
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Roberto Salodini
ISeeChange Insights Dashboard
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Javier Aranda Serralbo
Designed and implemented a lifecycle communication system for a SaaS product scaling from 70k to more than 350k monthly active users. The project focused on structuring how users move from signup to activation, engagement and long-term retention. - Customer lifecycle mapping - User segmentation - Lifecycle messaging strategy - Automation design - Lifecycle performance analysis
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