Illustrator for SaaS, FinTech & Editorial Brands
Unique illustrations, icons, logos, presentations & ebooks.
Unique illustrations, icons, logos, presentations & ebooks.
Playful & Retro Minimalist Brand Designer
Playful & Retro Minimalist Brand Designer
Jack of all trades, Master of Motion
A couple years ago I made this animation in After Effects (first one).
Today I recreated it using real data and updating it in real time, with an option to export it to both video and web, woking with WebGL.
Funnily enough, the second one was made almost entirely in Obsidian.
Which one do you like more?
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I help lifestyle, beauty brands build clear visual systems
The best ideas come from small frustrations. For me, it was my cat Tommy who never finishes his food. That “last bite” always ends up wasted. So I turned that pain point into a packaging concept. Last Bite is a cat food brand designed around behavior, not marketing fluff. Because great packaging solves real problems.
Moist texture cats actually finish.
Zero waste in the bowl.
Playful, smart design that makes people smile.
Contact me if you’re building a brand that deserves to stand out with creative branding and packaging.
I’d love to help bring it to life :)
#branding #packagingdesign #fmcg #catfood
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What if Bulgaria’s largest supplement retailer stopped acting like a middleman and started acting like a leader?
SILA BG has 13,000+ products and thousands of loyal customers. But until now, they’ve had almost no brand.
I tried to reimagine their identity for 2026. My goal was to shift from a "cheap shop" aesthetic to a "Performance Authority."
If you want to win the market, DM me or book a meeting at www.alexm.life
(http://www.alexm.life)⚠️ Disclaimer: This project is a personal concept and a strategic branding exercise. It is not an official commission by SILA BG. I do not have access to their internal market data or proprietary information; all insights are based on independent observation and strategic analysis of the 2026 retail landscape.
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Cakeaway - Brand & Digital Rebrand
From invisible product to lifestyle movement
Cakeaway had something genuinely rare - fresh cake in a jar, no preservatives, 40-day shelf life, already distributed in Sofia Ring Mall, Mangi Piangi and through an in-house Cake ATM (the first of its kind in Bulgaria). The product was real. The brand wasn't.
When I first audited the site, the numbers told the story: 711 sessions per week, 0% returning customers, 7 abandoned carts weekly, zero email list, and social channels driving traffic that converted to nothing. A great product, trapped in an invisible brand.
The brief was clear: transform Cakeaway from a product into a lifestyle movement.
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moved faster.
We redesigned the brand. We rebuilt the website and made it easier to choose, order, and enjoy on the go.
No plates. No waiting. No compromise.
If you live in motion, this is for you.
Visit the new website. - www.cake-away.eu (http://www.cake-away.eu)
Pick your flavor.
Order your cake. Life moves. Eat accordingly and share your thoughts :)
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Design engineer @Ploy, prev. early Webflow + solo maker
Brand & UI Designer, Illustrator
Brand & UI Designer, Illustrator
Senior art director building design strategies
First time posting on Contra! Thought I'd introduce myself alongside Zullum, our domestic poltergeist we've been blaming for everything since 2022. He took it professionally—now he transforms ordinary spaces into crime scenes for a living.
He's open for business and competing in Framer's Website Awards with his portfolio: https://www.framer.com/community/@nataliya-nikolova/post/3GKFRUvDPg0w/
Support him with a heart. Instant karma and domestic bliss guaranteed.
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