Webflow Memberships
Darin Dimitroff
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Posted Feb 11, 2025
I was the design lead on User systems, later called Memberships. Did design, research and front-end work to bring this project to life from scratch.
2020-2021
In the span of 1.5 years, I was the design lead for a fun project initially called User systems and later Memberships. It was initiated as a response to the #1 item in the wishlist over the last few years: support for user accounts.
With this release, we aimed to allow designers and engineers to create pages and content exclusive to certain users. To achieve that, we realized we had to build a wholistic authentication layer allowing end users to create secure accounts with passwords.
What I did
Initial round of research
Competitive research
Fully interactive end-to-end prototype for Memberships 1.0
End-to-end design documentation
Prototype testing with users
Supervising development process
