Holini

Holini is Premier Google Partner agency based in Tallinn, Estonia that helps international companies drive continuous business growth through data-driven marketing. They contacted me to work on a set of spot illustrations representing their company's process and services & on a new fresh set of icons.

I kicked off the design process by creating a custom mood board showcasing a collection of visual samples that nailed the client's preferences.

Through discussion and acquainted research, we found out that minimalism & geometry perfectly represented the criteria of professionalism and trustworthiness.

Combining those elements with a few custom textures, the hint of friendliness and warmth was also successfully added to the mixture.

After nailing down the visual elements and color palette balance, we continued to design a Pitch Deck aimed at Holini’s potential customers and investors.

I presented the client with three different creative directions for the Pitch Deck, each of which had distinctive characteristics that could perfectly work for their brand.

They resonated with all examples and decided to create a unique combination of all of them.