Projects using Affinity Designer in SeattleProjects using Affinity Designer in Seattle
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Cover image for I’ve decided to officially offer
I’ve decided to officially offer my bookkeeping services under a new name: Red Ledger. The logo is intentionally hand-drawn, loosely written, and a little rough around the edges. I wanted it to feel less like a polished financial institution and more like what the name suggests: a practical red ledger kept by a real person trying to keep the numbers organized. That low-budget, approachable feeling is part of the identity. Bookkeeping doesn’t need to feel intimidating or overly corporate. It should feel clear, useful, and dependable. Red Ledger provides remote QuickBooks Online bookkeeping support for U.S.-based small businesses and independent consultants. I’m currently accepting up to four clients at $600/week for ongoing support. I’m excited to start building this side of my work, and I’d be happy to connect with anyone who could use help keeping their books organized.
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Cover image for Paws & Palms: Brand Identity
Branding Paws & Palms How does visual identity influence trust in a service-based industry? For Paws & Palms, the branding was designed to bridge the gap between luxury hospitality and compassionate pet care. The Logo and Brand Strategy: Visual Symbolism: The logo merges a classic paw print with stylized tropical leaves, immediately establishing the "vacation" theme. Color Palette: A base of warm sunset tones and soft neutrals evokes a sense of reliability and comfort, moving away from clinical or generic primary colors. Typography: A combination of modern sans-serif fonts ensures the brand feels contemporary while maintaining approachable friendliness. Brand Mission: Every design choice supports the shift in perception from simple pet-sitting to a premium hospitality experience for pets. The goal was to create a visual identity that feels as high-end as a luxury resort, ensuring clients feel their pets are in the best possible hands.
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