Projects using Affinity Designer in SeattleProjects using Affinity Designer in Seattle
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Cover image for Paws & Palms: Brand Identity
Branding Paws & Palms How does visual identity influence trust in a service-based industry? For Paws & Palms, the branding was designed to bridge the gap between luxury hospitality and compassionate pet care. The Logo and Brand Strategy: Visual Symbolism: The logo merges a classic paw print with stylized tropical leaves, immediately establishing the "vacation" theme. Color Palette: A base of warm sunset tones and soft neutrals evokes a sense of reliability and comfort, moving away from clinical or generic primary colors. Typography: A combination of modern sans-serif fonts ensures the brand feels contemporary while maintaining approachable friendliness. Brand Mission: Every design choice supports the shift in perception from simple pet-sitting to a premium hospitality experience for pets. The goal was to create a visual identity that feels as high-end as a luxury resort, ensuring clients feel their pets are in the best possible hands.
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Cover image for American Home Core: Brand Identity
American Home Core. In the real estate sector, a brand must be more than just a logo, it must act as a trusted guide during a major life transition. The heart of this design is the "door of opportunity," represented by the blue rectangle integrated into the "A." This motif serves as the brand’s heartbeat, symbolizing the entry to your next chapter. We’ve strategically applied this signature blue across all touchpoints, acting as a visual cue to highlight key points of value throughout the home-buying process. The result is a clean, authoritative system designed to build instant trust. It scales perfectly, from professional stationery and keychains to high-visibility signage and vehicle graphics. If your organization is ready to align its visual presence with the scale of its mission, let’s talk.
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