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Cover image for PORTFOLIO SAMPLES: B2B EMAIL COPYWRITING These
PORTFOLIO SAMPLES: B2B EMAIL COPYWRITING These samples show two different email rhythms: cold outreach (short, direct, problem-focused) and nurture sequences (longer, build credibility, move toward action). Sample 1 (Grocapitus) is a real B2B nurture campaign for investors. Three emails over 10 days. First email leads with the problem (you're overpaying taxes). Second email is a reminder. Third email stacks the benefits. Each one moves the prospect closer without being pushy. Sample 2 (Last Call) is a promotional sequence for a product marketplace. Three emails over 96 hours. First email brings back old favorites (nostalgia angle). Second email adds FOMO. Third email is the final push. Fast-paced, personality-driven, clear CTAs. Cold emails interrupt and need to earn attention fast. Nurture emails have permission to be longer and educational. Both samples show I know how to write for each channel.
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