Brand & Webflow Sites for Health Practitioners
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Brand & Webflow Sites for Health Practitioners
The IIMH is the professional register for qualified medical herbalists in Ireland. A small organisation, but one with serious credentials and a story worth telling visually.
The brief was clear from the start. Clinical authority first. Irish identity second. Nothing that reads as wellness, herbal tea, or alternative therapy.
The logo draws on Ogham, the ancient Irish tree script. Written horizontally as it appeared in Irish manuscripts rather than carved vertically on stone. It sits quietly above the IIMH wordmark.
The brand is built to live across a professional register site, membership certificates, a Code of Ethics document, and formal correspondence. Every decision made with one question in mind:
Would a GP take this seriously?
The answer is YES.
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Unique Writing & Design for Diverse Perspectives
Unique Writing & Design for Diverse Perspectives
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Fractional CMO | 35+ Companies Served
Fractional CMO | 35+ Companies Served
I build tools for rental hosts, because I've been one.
Sample audit analyzing a 6-property operation across Airbnb, VRBO, and Hipcamp. Identified $18K-26K/year in recoverable revenue through dynamic pricing, listing optimization, and ancillary upsells.
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I built a Chrome extension that unifies booking data from Airbnb, VRBO, Hipcamp, and FareHarbour into a single dashboard. Shows today's check-ins/outs, currently hosting, upcoming bookings, a calendar view with color-coded platform indicators, and a property overview grid. No API keys or third-party integrations needed. Designed from firsthand experience managing 13+ rental units across 4 platforms.
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Ready-to-deploy operations kit for rental hosts. Guest messaging templates, cleaning checklists with photo verification, emergency protocols, and turnover coordination flows. Built from 2 years as an STR cleaner + managing 13 units across 4 platforms.
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I built a Chrome extension that strips clutter from any webpage and renders a clean, readable version. Extracts article content using a multi-stage pipeline (DOM cleaning → content extraction → markdown conversion → rendering). Features AI-generated summaries with key takeaways, image gallery, dark mode, read time estimates, and a link back to the original. Includes an automated regression testing pipeline using Playwright for continuous quality validation across hundreds of real-world sites.
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Certified Google Ads Partner & Paid Social for SMB Lead Gen
Certified Google Ads Partner & Paid Social for SMB Lead Gen
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