Managed marketing campaigns promoting investment in SoFi's
exchange traded investment funds: $GIGE, $TGIF, $WKLY, & $BYOB. $45,000 a month was spent on Google Ads targeting retail investors. Around $5,000 a month was spent on LinkedIn Ads targeting financial advisors and wealth managers.
RESULT: Over the course of a year, we were able to generate 130 leads and 94 relevant conversions tracked on fund pages from LinkedIn alone. The remaining $10,000 a month was spent on other social media platforms such as Meta (Facebook), X (Twitter), and Reddit.