🖤 ODETARI - VARIA 0.5 TOUR Art Direction and Creation of Tour Visuals
Taking us through a vibrant landscape Inspired by Japanese media, from the dynamic visual language of anime and JRPGs to the dreamlike aesthetics of Kingdom Hearts and nostalgic 3D retro graphics.
This project was especially rewarding because I was able to art direct the visual language from the ground up shaping the aesthetic, tone, and narrative as a cohesive whole. The project required a wide range of tools, workflows, and techniques.
I was put me in my element as a 3D generalist and creative lead moving fluidly between high-level direction and hands-on execution while maintaining a clear, intentional visual identity throughout.
Credits:
Creative Direction: @reallytarver @jadeananda_
Art Direction:Â @sobeswag
Custom live visuals and logo animations for DJ Kotek
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Platonic Frequency was created as an interactive web-based world built around immersion, atmosphere and exploration. The piece combines environmental design, image-making and spatial storytelling to create a place that feels contemplative, surreal and slightly outside of ordinary reality.
I was brought in to elevate the Lookbk app through UX motion.
All animations were created in After Effects, then exported as Lotties and video prototypes to show how interactions should feel in the product.
I also wrote UX motion spec sheets that outlined animation details for a smoother handoff to engineering.
If anyone is interested in the process, I can put together a video that walks through the full workflow from concept to implementation.