Creative Direction Projects in San JoseCreative Direction Projects in San JoseARKYVS produced one of the recap films for the SF Coffee Festival, a high-traffic consumer event featuring roasters, sponsors, live demos, and stage programming.
The goal was to create a sponsor-ready recap that captured the scale and energy of the festival while clearly highlighting brand participation and attendee engagement.
Our team executed multi-camera coverage across the venue, capturing vendor activations, product details, crowd reactions, and key programming. Stabilized movement shots navigated dense foot traffic, while telephoto coverage isolated meaningful brand interactions. Ambient audio was recorded to support immersion in post.
In post-production, we built a rhythm-driven edit balancing scale with clarity. Deliverables included the primary recap film and short-form cuts for digital marketing and sponsor reporting.
