Macias Moving & Hauling is a family-owned, owner-operated moving company that's been serving the San Francisco Bay Area for over 15 years. The work: build a full brand system from scratch — identity, website, and content — to give a trusted local business the digital presence to match the quality of its work.

I led brand strategy, identity design, web design, and creative direction across every touchpoint: logo system, full brand guidelines, the website (built on Wix Studio), social content, and marketing assets. The brand had to do what Macias already does in person — earn trust quickly and quietly — in the places customers look first.

Full website design and build on Wix Studio — service pages, quote requests, customer reviews, and contact flows. Designed to convert lookers into bookings through clear pricing, social proof, and a one-tap quote path.

16-page brand guidelines document covering logo system, color palette, typography, brand voice, photography direction, icons, and channel-specific tone variations. Built so that anyone on the team or any future designer can apply the brand consistently across every touchpoint.

The brand launched at the end of 2025. In the first month live, the website drove $3,855 in revenue across 6 booked jobs, site sessions grew +96%, and Instagram reached nearly 1,000 new accounts.

The bigger win doesn't show up in the metrics: a 15-year family business now has a brand that finally matches the quality of the work itself, and it shows up online.

This is the kind of work I love most. Taking a small, family-owned business doing the real work, who just needs someone to help them look online the way they already are in person.