Redesigned Vyve’s Shopify website with a focus on rich media and visual storytelling to bring the brand to life. Built an immersive, conversion-focused experience using bold imagery, product education, and clean navigation across devices.
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51
🚀 Boosting Retention & Revenue for a DTC Brand (Shopify + Klaviyo)
🧠 Summary
I helped a DTC brand increase repeat purchase and revenue by optimizing Klaviyo post-purchase flows and reducing friction in the Shopify checkout experience.
🛠️ What I Delivered
- Audited Klaviyo lifecycle flows (welcome, post-purchase, winback)
- Built post-purchase upsell and replenishment logic
- Improved Shopify checkout UX to reduce friction
- Set up tracking to monitor retention and flow performance
📈 Results
+20% increase in repeat purchase rate (60 days)
−15% checkout abandonment
Documented flows for ongoing optimization
Redesigned Vilgain’s Shopify homepage to create a clean, high-converting experience tailored for their US launch. Focused on simplifying navigation, improving mobile performance, and highlighting product benefits through bold visuals and clear hierarchy.
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64
Shopify CRO Audit & Implementation
Description:
Conversion-focused audit of storefront, PDPs, cart, and checkout with prioritized fixes tied to revenue impact.
Deliverables:
- UX + CRO audit
- Priority roadmap
- Quick-win implementation
- Metrics tracking
