2Betties: Delicious & Nutritious Snack Rounds

Overview: 2Betties is a women-owned brand on a mission to make better-for-you snacks without sacrificing taste. Their delicious and nutritious treats are gluten-free, dairy-free, grain-free, peanut-free, and refined sugar-free - sweetened with just a touch of honey and maple syrup. Project Scope: The project's goal was to redesign the outdated Shopify website and update the branding with a cleaner and more refined style. The online store featured 25+ responsive pages, including landing pages, product catalog, product details pages, checkout and cart process, custom build your own bundle page, etc. The final website helped improve the core user experience, increased the conversion rate, and communicated the brand's story more compellingly. Services and Skills: • Web design. • UI/UX design. • Branding. • Visual design. • Creative direction.