CRO Projects in San Francisco
CRO Projects in San Francisco
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Devon McClive
pro
This project started with a full audit of an existing website that wasn’t effectively converting visitors into leads. Based on that audit, I redesigned and rebuilt a focused landing page in Webflow with a clear goal: improve clarity, structure, and conversion flow. Although the site wasn’t ultimately launched, the project demonstrates my approach to turning underperforming pages into conversion-driven experiences.
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Preston Lewis
Designing for AI & Conversion Rate Optimization
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13
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Sara Elsherif
🚀 Boosting Retention & Revenue for a DTC Brand (Shopify + Klaviyo) 🧠 Summary I helped a DTC brand increase repeat purchase and revenue by optimizing Klaviyo post-purchase flows and reducing friction in the Shopify checkout experience. 🛠️ What I Delivered - Audited Klaviyo lifecycle flows (welcome, post-purchase, winback) - Built post-purchase upsell and replenishment logic - Improved Shopify checkout UX to reduce friction - Set up tracking to monitor retention and flow performance 📈 Results +20% increase in repeat purchase rate (60 days) −15% checkout abandonment Documented flows for ongoing optimization
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Sara Elsherif
Shopify CRO Audit & Implementation Description: Conversion-focused audit of storefront, PDPs, cart, and checkout with prioritized fixes tied to revenue impact. Deliverables: - UX + CRO audit - Priority roadmap - Quick-win implementation - Metrics tracking
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Sara Elsherif
Shopify Subscription & Checkout Optimization Diagnosed and fixed subscription, payment, and checkout issues across Shopify Plus stores, reducing churn and abandonment while improving conversion and LTV. Deliverables: Subscription logic audit (Recharge / Ordergroove) Checkout & payment fixes CRO improvements Documentation & handoff
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