This project started with a full audit of an existing website that wasn’t effectively converting visitors into leads.
Based on that audit, I redesigned and rebuilt a focused landing page in Webflow with a clear goal: improve clarity, structure, and conversion flow.
Although the site wasn’t ultimately launched, the project demonstrates my approach to turning underperforming pages into conversion-driven experiences.
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This project was built for a growing property company that needed a clean, professional site with the ability to scale as their portfolio expands.
Starting from a Webflow template, I customized the design, structure, and CMS to create a flexible system that can support future growth without needing a rebuild.
The focus wasn’t just on design; it was on setting up a strong foundation the client can build on over time.