Led influencer curation and campaign storytelling for Movida Car Rental at Rock in Rio, managing content strategy, execution, and delivery across creator partnerships.
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Led the marketing strategy for Sephora's Halloween campaign in São Paulo, managing influencer curation, content creation, PR, and strategic media mailing.
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Managed the launch of M·A·C Stack Mascara in São Paulo, leading influencer curation, content delivery, press kit distribution, and on-site event management.
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?