Freelancers using CSS in São PauloFreelancers using CSS in São PauloStillhour: Supplement Brand Identity (Concept)
Stillhour is a self-initiated brand identity concept. The brand is fictional and there was no client. It imagines a melatonin-free drink you stir into warm water before bed to support your wind-down routine.
The strategy started with one problem. Independent lab studies keep finding melatonin products that don't match their labels, so careful buyers have stopped trusting the category. Stillhour's answer is to show its work: every dose printed in full, and a lab report for every lot, linked from the jar.
The mark is a dial that stops at the right hour, with a crescent for stillness. Warm ember on deep night replaces the usual purple sky.
Included: a one-page strategy, logo suite, type and color system, jar and refill packaging with a full side panel, web hero, three social templates, a guidelines page, and an animated logo with custom sound. Tieout: Brand Identity Concept for an AI Accounting Tool
Tieout is a fictional AI close assistant for accounting teams. It checks every account against its source and shows the team only what doesn't match. This is a self-initiated concept I made to show how I'd brand a product like this. There is no real company or client behind it.
The idea starts with the accountant's double underline, the two lines that mark a checked, final total. Those same lines make an equals sign, which is what a reconciliation proves. So the mark is a double rule finished by one small piece: the reconciling item that makes two totals agree. That piece also dots the i. Inside the product, an exception is that piece gone missing.
The concept covers the logo suite, type, color with dark mode, product UI, launch and social templates, applications, motion principles, and an animated logo with custom sound.
Every animation follows one rule: things move toward agreement.