Stillhour: Supplement Brand Identity (Concept)

Stillhour is a self-initiated brand identity concept. The brand is fictional and there was no client. It imagines a melatonin-free drink you stir into warm water before bed to support your wind-down routine.

The strategy started with one problem. Independent lab studies keep finding melatonin products that don't match their labels, so careful buyers have stopped trusting the category. Stillhour's answer is to show its work: every dose printed in full, and a lab report for every lot, linked from the jar.

The mark is a dial that stops at the right hour, with a crescent for stillness. Warm ember on deep night replaces the usual purple sky.

Included: a one-page strategy, logo suite, type and color system, jar and refill packaging with a full side panel, web hero, three social templates, a guidelines page, and an animated logo with custom sound.