Tieout: Brand Identity Concept for an AI Accounting Tool

Tieout is a fictional AI close assistant for accounting teams. It checks every account against its source and shows the team only what doesn't match. This is a self-initiated concept I made to show how I'd brand a product like this. There is no real company or client behind it.

The idea starts with the accountant's double underline, the two lines that mark a checked, final total. Those same lines make an equals sign, which is what a reconciliation proves. So the mark is a double rule finished by one small piece: the reconciling item that makes two totals agree. That piece also dots the i. Inside the product, an exception is that piece gone missing.

The concept covers the logo suite, type, color with dark mode, product UI, launch and social templates, applications, motion principles, and an animated logo with custom sound.

Every animation follows one rule: things move toward agreement.