Continuous maintenance and enhancement of company's website
Leonardo Cunha
TL;DR
Continuous maintenance and enhancement of a real estate company's existing website using CSS, JavaScript, and WordPress.
Improved user experience by adding new property listings, reorganizing content for better navigation, implementing lead capture pop-ups, and enhancing SEO
0. Why This Project Matters to You?
Maintaining and updating a website isn't just about fixing bugs—it's about continuously improving user experience, increasing engagement, and driving business growth.
This project demonstrates my ability to:
Enhance Existing Platforms, ensuring your website adapts to evolving business needs.
Improve User Experience, boosting engagement and satisfaction through continuous updates.
Drive Business Growth, aligning web improvements with your strategic goals.
Ensure Smooth Functionality, maintaining a site that operates seamlessly and supports business success.
1. Introduction
In the digital age, a company's website is often the first point of contact with potential clients.
I was responsible for the ongoing maintenance and updates of a real estate company's website, ensuring it remained competitive, user-friendly, and aligned with the company's brand identity.
2. Project Overview
Client
A leading real estate company in Brazil, seeking to enhance its online presence.
Role
Web Developer responsible for maintenance, updates and new functionalities.
Technologies Used
Front-End: HTML, CSS, JavaScript
CMS: WordPress
Performance Optimization Tools
SEO Best Practices
3. Key Features
New Property Listings
Regularly added new real estate developments to the portfolio.
Ensured listings were detailed with high-quality images and accurate information.
Content Recategorization
Reorganized website content to improve navigation efficiency.
Implemented intuitive categories and menus for easier user access.
Lead Capture Pop-ups
Developed and integrated pop-ups to capture user information.
Strategically placed to maximize lead generation without disrupting user experience.
SEO Enhancements
Improved website visibility on search engines through on-page SEO techniques.
Optimized meta descriptions, keywords, and site structure.
Brand Consistency
Maintained visual elements in line with the company's brand identity.
Ensured consistency in color schemes, typography, and imagery.
4. Technical Highlights
WordPress Customization
Utilized custom themes and plugins to meet specific client requirements.
Ensured website scalability and ease of future updates.
Responsive Design
Used CSS media queries to ensure the website is mobile-friendly.
Optimized layout and content for various screen sizes.
JavaScript Enhancements
Implemented interactive elements like sliders and galleries.
Enhanced user engagement with dynamic content loading.
Performance Optimization
Minified CSS and JavaScript files to reduce load times.
Implemented caching strategies and optimized images.
5. Challenges & Solutions
Challenge: Integrating new features without affecting site performance.
Solution: Carefully tested new plugins and code in a staging environment before deployment.
Challenge: Keeping the website content fresh and relevant.
Solution: Established a regular update schedule and used content management best practices.
Challenge: Enhancing SEO in a saturated market.
Solution: Conducted thorough keyword research and continuously monitored SEO performance, adjusting strategies as needed.
6. Visual Demonstrations
7. Conclusion
This project underscores my ability to not only maintain but also significantly enhance an existing website. By focusing on user experience, lead generation, and SEO, I helped the client achieve a more engaging and effective online presence that supports their business objectives.
Ready to Transform Your Vision into Reality?
If you're seeking a developer who combines technical expertise with strategic insight to create impactful solutions, I'm here to help! Let's connect and discuss how we can make your project a success.
