Freelance User Researchers in São PauloFreelance User Researchers in São Paulo
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Marcelus Fernandes's avatar
Marcelus Fernandes
São Paulo, Brazil
Visionary Product Designer & User Research Expert
Visionary Product Designer & User Research Expert
Cover image for Personalized Dashboard for SumUp consultants
Personalized Dashboard for SumUp consultants
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Cover image for Photo management experience for Gympass
Photo management experience for Gympass
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Cover image for Designing the Pix experience for Neon Bank
Designing the Pix experience for Neon Bank
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User Researcher(3)
Victor Mayrinck's avatar
Victor Mayrinck
São Paulo, Brazil
Product designer building end-to-end digital products.
Product designer building end-to-end digital products.
Cover image for User journey for the FGV
User journey for the FGV Undergraduate website I led user journey mapping for the FGV Undergraduate website to improve conversion, engagement and clarity across the candidate experience. Analyzing the journey from awareness to post-registration, I identified friction points such as fragmented information and mobile usability issues. This informed UX and content hypotheses focused on centralizing admission details, standardizing course pages, highlighting key data like enrollment methods and deadlines, and strengthening storytelling through course differentiators and student experiences. These improvements reduced cognitive load, increased confidence, and guided candidates toward enrollment, contributing to higher engagement, smoother decisions, and a more conversion-driven experience aligned with FGV’s strategic goals.
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Cover image for New FGV Undergraduate Website As Product Designer
New FGV Undergraduate Website As Product Designer on the FGV Undergraduate Website project, I led the end-to-end design process to unify a fragmented digital ecosystem into a cohesive, user-centered platform. I mapped the full candidate journey, defined information architecture and structured the site based on real user needs and decision stages, from discovery to delivery, ensuring that key content and actions were easy to find. I translated research into navigable wireframes, conducted usability tests to validate assumptions and incorporated insights into the final UI, all while aligning the visual design with FGV’s design system to create a more intuitive, engaging and high-conversion experience.
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Cover image for Flexi | Modular framework for
Flexi | Modular framework for design systems Flexi is a modular framework that enables website content management using the design system in a user-friendly way, with a strong focus on user experience. It allows all components from the design system library to be integrated into the CMS, ensuring that content management follows the visual standards established in the MIV and adheres to usability best practices, while maintaining the personality and integrity of FGV’s visual communication.
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Cover image for Organic Performance Report I led the
Organic Performance Report I led the conception and execution of the organic performance report for the FGV Undergraduate website to understand how SEO, user behavior and conversion impacted overall results. I integrated data from Google Analytics and Google Search Console to analyze traffic, sessions, clicks, impressions and rankings. I also used ChatGPT to support competitive SERP analysis and track sessions originating from ChatGPT, expanding insights into emerging discovery channels. To deepen user experience analysis, I reviewed behavioral data and satisfaction surveys through Hotjar. The synthesis of these sources generated actionable insights that fed a continuous UX / CRO optimization backlog, guiding testing initiatives, content improvements and conversion flows within an ongoing monitoring framework focused on growth.
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User Researcher(1)
Junio Cesar's avatar
Junio Cesar
São Paulo, Brazil
UI/UX Designer | Icon Designer | Mobile & Web App Design
UI/UX Designer | Icon Designer | Mobile & Web App Design
Cover image for Bookflow is an MVP built as
Bookflow is an MVP built as a proof of concept to explore a new way of discovering books through natural language. The platform was designed for people who struggle to choose what to read, offering contextual recommendations based on free-form prompts such as interests, moods, goals, or specific themes. Instead of generic lists or complex filters, Bookflow proposes a conversational experience, reducing friction and making the decision-making process simpler, more human, and more intuitive.
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Cover image for Pulseflow is a modern and
Pulseflow is a modern and dynamic Webflow template built for DJs, electronic music producers, and music-related projects. With an engaging structure, it delivers a visually striking and functional experience to promote music releases, shows, videos, and more.
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Cover image for Soccer News is a football
Soccer News is a football news app for iOS. The icon features a globe with a soccer ball texture, wrapped by a red banner with the word “NEWS,” conveying dynamism and a focus on real-time sports updates.
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Cover image for Exclusive icon created for ChargeAlert,
Exclusive icon created for ChargeAlert, an app that delivers custom battery alerts and monitors both battery health and temperature. The icon received excellent feedback and clearly communicates the app’s purpose: simplicity, precision, and device care. The visual identity strengthens the product’s presence and ensures a standout appearance in the dock and the App Store.
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User Researcher(1)
Tainara Rebelo's avatar
Tainara Rebelo
São Paulo, Brazil
Senior Content and UX Writer
Senior Content and UX Writer
Cover image for GOL - Histórico de viagens Projeto
GOL - Histórico de viagens Projeto de UX Writing em um produto digital de grande escala, envolvendo regras complexas, valores e serviços adicionais.
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Cover image for Case em UX Writing sobre
Case em UX Writing sobre o app de cartões do Palmeiras, o app Palmeiras Pay! Esse projeto foi apresentado originalmente em maio de 2024 como parte da conclusão do curso UX Writing na Prática. As aulas foram **ministradas pelas facilitadoras Alê Periard e Jailma Souza, e o curso em si realizado numa parceria da Escola The Starter com o Clube do UX Writing. O projeto A etapa final do curso é colocar em prática os aprendizados de usabilidade e boas práticas de escrita para produtos digitais ensinados nas aulas. Por isso, cada aluno precisa apresentar um case com suas sugestões em um produto já existente ou, quem sabe, criar um do zero. Minha ideia foi refazer o fluxo de cadastro do aplicativo Palmeiras Pay. Isso porque, o app atual traz o fluxo completo de ativação do cadastro numa jornada composta por 29 etapas, organizada em 52 telas, um número alto em comparação com produtos similares de cartões de crédito virtuais. O desafio foi, então, criar uma solução para reduzir essas etapas e telas sem comprometer a clareza, acessibilidade e inclusão do produto. O meu case então resultou num fluxo com 8 etapas, distribuídas em 11 telas, proporcionando uma experiência mais intuitiva e acessível. Na prática, priorizei a reorganização da informação em blocos temáticos e inclusão de ajustes pontuais. As ferramentas usadas foram Figma, Matriz CSD, Chat GPT e Miro.
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Cover image for Travel History & Proof of Travel Self-Service Experience
Travel History & Proof of Travel Self-Service Experience
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Cover image for Forbidding Words: Enhancing Language in GOL's UX
Forbidding Words: Enhancing Language in GOL's UX
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User Researcher(1)