Product Design Projects in São PauloProduct Design Projects in São Paulo
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Cover image for Sabor de Viver – Danone
Sabor de Viver – Danone Nutricia E-commerce Project Overview Sabor de Viver is the official e-commerce platform for Danone Nutricia in Brazil. The primary challenge was to perform a complete reformulation of the legacy platform (based on Magento 1.0), which suffered from outdated technology and poor usability, directly impacting company revenue. With approximately 80% of the target audience accessing the site via mobile, the mission was to create a modern, mobile-first experience. The Process Following a Design Thinking approach, the project was divided into four strategic phases to ensure the solution met both user needs and business goals: Phase 1: Discovery & Research – Conducted extensive user research, stakeholder interviews, and qualitative interviews to uncover the motivations behind purchasing decisions and shopping behaviors. Phase 2: Analysis – Synthesized findings into personas, user stories, and storyboarding to map the ideal customer journey. Phase 3: Design – Developed the solution through sketching, sitemapping, and wireframing, culminating in high-fidelity prototyping. Phase 4: Validation – Rigorous usability testing and evaluations were performed to refine the interface and ensure a frictionless experience. Key Deliverables Mobile-First Interface: A completely redesigned navigation focused on fluidity and ease of use for smartphone users. Visual Identity & Design System: Implementation of a modern aesthetic using a refined color palette and typography (Bariol for titles for its unique look and Lato for body text to ensure transparency and readability). Streamlined Shopping Journey: Redesigned product pages with clear nutritional information, simplified "Add to Cart" flows, and an intuitive checkout process. Order Management: A transparent order tracking system to improve post-purchase user satisfaction. Results & Impact The redesign led to a significant improvement in the platform's performance and user perception: Sales Growth: The project delivered a 20% to 25% increase in sales revenue within the first year of the new platform's launch. Enhanced Navigation: Achieved a more intuitive and fluid user experience, successfully prioritizing the mobile-first strategy. Modernized Tech Stack: Successfully migrated from an obsolete system to a platform capable of supporting Danone's digital growth.
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