Aeterna is an independent Framer template created for an AI startup positioning sophisticated technology through a more timeless, human visual language.
The challenge
AI websites often rely on the same futuristic gradients, dashboards, and technical imagery. Aeterna needed to feel advanced without becoming visually interchangeable with every other AI brand.
The approach
I built the experience around one central idea: combining the precision of artificial intelligence with the permanence of classical form. The content and navigation guide visitors from the core vision into capabilities, methodology, editorial thinking, and a focused waitlist or inquiry path.
Visual direction
The system combines monumental editorial typography, strict black-and-white contrast, architectural spacing, classical references, and pixel-based imagery. Subtle motion and structured interaction details keep the experience contemporary without weakening its restrained identity.
Design and development
I designed and developed the complete responsive experience in Framer, including the homepage, Vision page, Journal, Connect page, inquiry form, FAQs, legal pages, reusable navigation and footer systems, and scheduling integration.
Deliverables
• Multi-page responsive Framer website
• Distinctive visual and typographic system
• Desktop, tablet, and mobile layouts
• Homepage capabilities and methodology sections
• Vision and editorial Journal pages
• Waitlist and qualified inquiry journey
• Scheduling integration
• FAQ and supporting legal pages
Outcome
A production-ready Framer template showing how an AI startup can communicate technical sophistication through a distinctive, coherent, and conversion-aware brand experience.