Performance-driven Branding for Service Businesses
Performance-driven Branding for Service Businesses
I build Instagram content systems that add $20K+/mo
Six months deep into building something I can't stop thinking about
I've been refining a content system that will change how creators approach their work. Not hype, it actually solves the problem.
The breakthrough? Most people are using the wrong AI.
ChatGPT is great for structure, but it flattens everything. The nuance dies. The voice disappears.
Claude? Different game. It feels like writing with a partner who gets tone, depth, and personality.
Recently dropped a piece I built through this system. See the difference:
https://www.instagram.com/p/DPY9DwXEVQk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Real question: Ever read AI content and felt... nothing? Like it checked all the boxes but had zero soul?
That's what I'm solving. Not by avoiding AI, by using it correctly.
Curious what you think.
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Helping experts build and market premium online courses.
Helping experts build and market premium online courses.
Project overview
Led an end-to-end course creation, production, and launch for Vanessa Van Edwards, best-selling author and educator. Delivered full platform build, conversion-driven landing page copy, paid ad management, and launch strategy, generating $40K in revenue within two weeks.
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Project overview
Transformed live training into a self-paced course and sales platform for the world-famous Mars–Venus relationship program by John Gray. Led curriculum adaptation, production, LMS build, and conversion-focused sales page, creating a scalable, revenue-generating asset for their global audience.
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Project overview
Built three digital products for DeepHumanX, led by Chad Sanderson and Lori Kirkland. Developed AI-Augmented Self Leadership Fundamentals as the core program—handling curriculum, production, LMS, sales page, launch, supplemental materials, custom design, and full-stack marketing to support their training and enablement ecosystem.
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Project overview
Led end-to-end development of Community Launch Masterclass with Chris Crenshaw, a 3× Skool Games winner. This was our third community-building course, and it became a core asset for his business—driving growth, retention, and conversions—while his team simultaneously helped us build our own free and paid, revenue-generating communities internally. This marked our third community-building course.
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Perception into positioning. Positioning into results.
Perception into positioning. Positioning into results.
We developed the aesthetics and user experience for a high-end furniture company, increasing the perceived value of the product and brand, with design and animations generating brand value for the fastest-growing market in the world.
There was an increase in average order value, a higher conversion rate, and a much greater perceived value, allowing them to sell at higher prices and generate trust among audiences such as architects, studios, and corporate clients.
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Gogift is a company specializing in personalized items. We developed a high-converting, minimalist page with micro-interactions and smooth animations that make the site more dynamic as the user learns more about the business, thus enhancing:
- user experience
- increasing the perceived value of the product or service
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We create high-quality digital catalogs for developments, construction companies, and real estate developers, increasing the perceived value of the projects and consequently the overall sales value of the companies.
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We designed and developed the FluxPay landing page, a payment gateway focused on higher approval rates, better margins, and full operational control.
The entire project was built in Framer, with a conversion-driven layout, smooth animations, modern visuals, and a structure crafted to communicate technology, trust, and scalability.
The result is a fast, strategic page optimized for customer acquisition in the payments market.
**Study project — All rights reserved to FluxPay
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Driving innovative visual solutions for global markets.
- 16
- Followers
Driving innovative visual solutions for global markets.
AI-Powered Marketing Strategist | MBA Hult Boston
A strategy article on how early-stage startups should build a marketing plan that actually gets executed — by focusing on 1-2 channels, prioritizing with frameworks like ICE and Bullseye, and measuring revenue metrics instead of vanity numbers.
It reflects the thinking behind my Growth Marketing Plan service: audit, ICP, channel strategy, and a 90-day action plan built to ship.
Written with my hybrid process: AI-assisted research, refined with senior strategic judgment.
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A strategy article on treating content as a system rather than a series of one-off posts — using topic clusters to build authority, a repurposing model to multiply each piece, and a compounding mindset that turns content into a long-term asset.
It reflects the thinking behind my content strategy work: research, briefs, and an engine built to keep producing — fast with AI, refined with senior judgment.
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A long-form article on lifecycle email strategy for SaaS, demonstrating how I design email sequences — not just write them.
The piece targets the search intent around SaaS onboarding and email automation, synthesizes 2026 best practices, and argues the core shift: the sequences that convert are behavior-triggered, not time-based drips.
Written with my hybrid process: AI-assisted research and drafting, refined with senior strategic judgment. It reflects the thinking behind my Email Automation Sequence service.
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A long-form SEO article demonstrating my hybrid content system: AI handles research and first-draft speed, while strategy, structure, and editorial judgment come from a senior marketer.
The piece targets the search intent "does AI content rank on Google," synthesizes 2026 ranking data, and is structured for both traditional SEO and AI Overviews — a direct answer up top, question-based subheadings, and citable data.
Written end-to-end with the same process I use for client work: research → brief → AI-assisted draft → human refinement → optimization for both search and AI citation.
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Senior Marketing Strategist | PR |Influencer Marketing
Led the marketing strategy for Sephora's Halloween campaign in São Paulo, managing influencer curation, content creation, PR, and strategic media mailing.
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Managed the launch of M·A·C Stack Mascara in São Paulo, leading influencer curation, content delivery, press kit distribution, and on-site event management.
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Your marketing gal | Social media manager
Your marketing gal | Social media manager
