A fragrance campaign created for a local client, using AI-assisted visual production.

Year

2026

Role

Creative Direction, Art Direction, AI Visual Direction

Duration

Product imagery, visual development, and motion exploration.

This project was created for a local client looking for visual content featuring Versace Eros. Starting with product references, I developed a series of AI-generated images focused on the bottle’s teal glass, gold details, and Medusa relief.

The visual direction uses deep shadows and controlled reflections to bring the product into different settings while maintaining a consistent look across the series. Selected images were also considered for short-form product video.

Created independently for a local client. This is not an official Versace campaign.