Ivy Oakes
Raíssa C.
Digital Marketer
Email Marketer
Marketing Strategist
Adobe Photoshop
G Suite
MailChimp
WARNING: It is worth noting that this project was lengthy, thus this case study is still under construction.
LAUNCH DAY: 30th June 2023
Ivy Oakes hired me to create a marketing plan for her career as an author.
Throughout the months, we have worked together to ensure the best quality of her product, as well as to develop go-to-market strategies.
ACHIEVEMENTS
Developed a holistic go-to-market strategy to increase brand awareness and generate sales opportunities, which resulted in 1,315 orders of two products in one month;
Designed social media strategies, building an online presence from zero to over 5000 followers in eight months and having an engagement rate of 6,6%;
Designed a newsletter automated strategy, reaching over 1400 subscribers and having an open rate of 33,44%.
Tools: Adobe Photoshop, Adobe Lightroom, Adobe InDesign, Canva, Figma, Microsoft Office, G Suite, MailerLite, Publisher Rocket e Book Funnel
Some of my design work
