Art direction and photoshoot for the launch campaign of Swile's flexible benefits card.

Year

2026

Role

Creative Director · Art Director

I led the art direction and photoshoot for the launch campaign of Swile's flexible benefits card. The goal was to humanize a corporate category — meal, gift, and mobility benefits — and show it living inside real, warm, everyday Brazilian moments rather than flat product shots.

The benefits category is saturated with cold, transactional imagery: cards on counters, receipts, generic office settings. The challenge was to build a premium lifestyle visual system that still communicated the product clearly, while feeling cinematic, contemporary, and genuinely Brazilian — without slipping into stock-photo clichés.

I developed a cinematic, golden-hour visual language built on warm earth tones, candid interaction, and natural light. The photoshoot series follows real moments — café tables, urban crossings, bus windows, quiet evenings — where the card is present but the human exchange comes first. The AI-assisted production allowed rapid exploration of moodboards, casting, and framing before the final shoot, blending direction craft with generative workflows.