Over the past few weeks, I have shared a lot of what I have been working towards for years with Halate (https://www.linkedin.com/company/halate/). It’s the part of my life I share most often, and something that genuinely makes me proud. But there are also other sides of me that I like to share every once in a while.
Building a personal brand and starting a new company are deeply personal. It can feel like you are creating something for yourself, but in ways it can also feel like you are simply trying to make enough money to pay the rent and cover your basic needs. Sometimes I feel like just another cog in the machine we call capitalism.
Over the last few years I have been working a lot on myself and trying to see who I really am and what I really want. But because of internal and external struggles I also feel like a ghost in a shell that is just here to fulfill the social standards that we have build. I struggle with depression, loneliness and a general feeling of uselessness. I question life often and a lot of times it feels meaningless.
Besides those internal struggles, I am constantly confronted by everything happening around us… trying to find a home, searching for more work, struggling to form meaningful connections, the state of the world, people blaming minorities for society’s problems, the rise of AI and whatever else comes next…
These thoughts occupy my mind almost every day. Even though I have managed to turn my passion into my work, I still struggle to tell my own stories and express my own creativity.
So from today, I want to do something with these thoughts and struggles. I want to make space for my own stories, not to chase likes or views and not because I expect to change anyone’s mind.
Simply to express myself, for myself.
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Today, we’re launching Halate. 🎬
After months of building, creating, refining and probably overthinking a few things along the way, it’s finally time to share what we’ve been working on.
Halate is the next chapter for @Omar Duyarlar and me, a creative production studio built around something we both care deeply about: telling stories through film.
We partner with brands to turn ideas, innovations and real experiences into films that people actually want to watch. From case studies and product films to event productions.
But instead of writing a long post about who we are and what we do, we made a film about it.
So… meet Halate.
This is just the beginning.
halate.io (http://halate.io)
I made a short AI film with @Sarah Smaili for the CapCut LA Challenge on Contra 🦉
It started with a TV show I loved as a kid. I wanted to capture that feeling of a small fantasy world where anything can happen. (The letter-delivering owl is a little nod to Harry Potter.)
I’d wanted to try AI video for ages, and it turned out to be much more design work than I expected.
What made the difference:
➡️ We wrote the story first, then used Claude to break it into scenes
➡️ Each character had a character sheet and one fixed prompt, reused in every shot
➡️ For every shot, we described what should happen and what shouldn’t
➡️ Image references alongside the text worked far better than text alone
The hardest part was keeping characters consistent from shot to shot while still matching the picture in my head. Most of that was solved before we generated a single frame, through careful planning and clear, detailed descriptions.
Huge thanks to @Sarah Smaili for making this with me. Watch the journey below and let me know what you think!
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Every freelance designer knows this brief.
Two budgets in the same email. A deadline that is "January, maybe February". Two founders who disagree about the logo. And somewhere in the middle: "can we make the cancel button harder to find?"
Most of us price it anyway. I have. It rarely ends well.
So for the #Base44Challenge (https://www.linkedin.com/search/results/all/?keywords=%23base44challenge&origin=HASH_TAG_FROM_FEED) I built Flowstate.
You paste a messy client brief, and Flowstate:
→ separates what the client actually said from what is only a guess, with the exact quote next to every fact
→ names the gaps and the risks, including the ones nobody wants to say out loud
→ drafts the questions to send first
→ turns the answers into a scope and a proposal you can edit line by line
Three rules I didn't want to break:
1️⃣ Nothing invented. If the AI can't find the sentence behind a fact, it tells you.
2️⃣ Questions before price. A proposal stays a draft until the critical questions are answered.
3️⃣ You approve everything. Nothing is sent on your behalf.
My favorite moment while testing: it flagged the hidden cancel button as an ethical and legal risk. After the client's answer, the plan changed to a simple pause option instead.
Sara (https://www.linkedin.com/in/saraesmaili/) and I built it from scratch in five days, on the free plan, with no backend. Most of the time didn't go into new screens. It went into making the AI honest and consistent with itself.
Try the sample project here: https://lnkd.in/eed6Hurw
(https://lnkd.in/eed6Hurw)Would love to hear how you deal with vague briefs today.
#ProductDesign (https://www.linkedin.com/search/results/all/?keywords=%23productdesign&origin=HASH_TAG_FROM_FEED) #Freelance (https://www.linkedin.com/search/results/all/?keywords=%23freelance&origin=HASH_TAG_FROM_FEED)
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I’m thrilled to share that I’m officially a Contra Labs Member as a Product Designer.
I’m ready to contribute to exciting projects and to the growth of the Contra community.
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I submitted my photography template yesterday, but this is more than just a simple template.
It’s heavily customized with code that pushes the boundaries of what I wanted to achieve in @Framer (https://x.com/Framer).
Some of the features include:
• Controlling grid column counts dynamically
• Reading data outside collections
• Passing CMS data beyond collection limits
and much more.
Built for photographers, but engineered for flexibility.
Curious to hear your feedback
If you like it, a repost would mean a lot. 🙏🏻