Brand design for creative entrepreneurs + small businesses.
Brand design for creative entrepreneurs + small businesses.
Brand Designer helping your brand stand out from the pack
Brand Designer helping your brand stand out from the pack
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Strategic AI, UX, Design & Growth Marketing Expert
Strategic AI, UX, Design & Growth Marketing Expert
Supported Disney Parks & Resorts as a designer and creative director, producing high-fidelity visuals while capturing physical environments using Matterport 3D photography. I helped translate real-world spaces into clear, shareable digital walkthroughs and design assets—enabling teams to review layouts remotely, align on intent, and make faster decisions with accurate spatial context.
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Waymaker (Early Beta) — Creator Product OS
I built Waymaker for creators who want to ship faster and make money from what they create. I led the entire lifecycle: concept and positioning, discovery and UX design, UI system and component design, and full development. The result is a functioning beta product I’m actively iterating on with users to refine onboarding, workflows, and core creation features.
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Directed the Bank of the Future experience as Creative Director and hands-on UX/UI designer—reimagining how customers move through key banking moments across ATM and mobile. Owned the process from discovery and research to flows, UI systems, and front-end build support, creating a cohesive multi-channel experience designed for speed, confidence, and modern banking expectations.
Led Discovery + Research (stakeholder workshops, user insights synthesis) to define future-state banking needs and experience principles.
Produced end-to-end UX flows and key journeys across ATM + mobile, aligning interactions across touchpoints.
Built visual design direction + UI system (patterns, components, states) for consistent, brand-aligned execution.
Partnered with engineering and contributed front-end development to bring designs to life.
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At NCR, I designed the end-to-end UI & UX for SCO6 (FastLane SelfServ Checkout Release 6), a self-checkout experience deployed across major retail environments (including Publix and Walmart). I optimized the core flow—from scan → bag → pay—while reducing confusion and attendant interventions through clearer state messaging and step-by-step guidance. The UI supported modern touch interactions (multi-touch) and prominent status indicators (including a “traffic light” metaphor for transaction state), balancing speed with clarity in a real-world, high-throughput setting.
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Digital creator
Legal & real estate writer | Attorney with an LL.M.
Shopify vs. Etsy: Where Should a Creative Solopreneur Sell? A practical comparison guide that helps makers and small creative businesses decide where to sell their products. It weighs Etsy's built-in marketplace traffic against Shopify's control over branding, customer relationships and long-term growth, and covers fees, visibility and when it makes sense to move from one to the other. Written in a warm, personal voice for small-business readers, with clear structure and actionable takeaways.
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Copywriter, Video Editor & eLearning Developer
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Fractional COO | Taking CEOs From Chaos to Freedom - 90 Days
Fractional COO | Taking CEOs From Chaos to Freedom - 90 Days
Currently deep in a $22k/month retainer with a deep-tech founder (AI + robotics).
What we’ve done in the last 45 days:
→ Unified 4 chaotic companies into one Notion/ClickUp fortress → Rolled out EOS across the board (I ran the first 7 L10s) → Built two AI agent twins that now handle 92 % of customer support + investor follow-ups → Ghostwrote his entire LinkedIn authority engine → 0 → 9k followers + $38M pipeline already in motion → Owner went from 65 hrs/week → 6 hrs/week and just took his first vacation in 4 years
He texted me last week: “I finally feel like the CEO, not the firefighter.”
One seat left before I’m full through Q1 2026.
If you want your business (and your life) to run the same way, comment “DEEP” or DM me.
🩸 Wendy Feliu - The Architect 🩸
Chief Operations Officer | LinkedIn Authority Strategist
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Most founders will stay stuck in the weeds forever. Only 1 will get their life back before January. I only take 4–5 clients at a time.
Right now I have 1 open seat.
If you’re a $5M–$100M founder who’s tired of: → Being the biggest bottleneck in your own business
→ Staying invisible while competitors own the conversation
I fix both in one retainer.
In 90 days I turn your company into a <5 hr/week machine and make you the recognized authority in your space.
How:
* One central Notion/ClickUp fortress + EOS rollout.
* Full LinkedIn authority engine - daily posts, viral threads, inbound deals - all ghostwritten in your voice
Real (redacted) wins:
• Tech protocol founder → 0 → 12k followers + $40M pipeline in 9 months
Rate: $18k–$30k/month (combined retainer)
If you want the last seat before 2026, DM or comment SEAT.
Wendy
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I’m the Fractional COO founders DM when they finally admit they’re the biggest bottleneck in their own company.
You built a $5M–$100M machine. Now it owns you.
60-hour weeks. Team drama. No one knows who’s accountable. One missed deadline from losing your mind.
I fix that in 90 days.
Not with “consulting.” Not with another dashboard no one uses.
I step in & BUILD the machine:
Real wins: $65M developer – 42 % faster permits $11M service business – owner 60 → 4 hrs/week $250M debt fund closed in 11 months
Disruptive tech is my playground: AI, blockchain, quantum, robotics, RE - any high-growth company ready to stop bleeding time & money.
Comment “MACHINE” or DM me.
I’ll send the exact 90-day playbook - zero cost.
Let’s turn your company into the weapon it was always meant to be.
#FractionalCOO #EOSIntegrator #NotionExpert #AIOps
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Powering $100M in Combined Client Rev - SEO + Website
