Directed the Bank of the by Ashley KaysDirected the Bank of the by Ashley Kays

Directed the Bank of the

Portfolio project
Ashley Kays
Directed the Bank of the Future experience as Creative Director and hands-on UX/UI designer—reimagining how customers move through key banking moments across ATM and mobile. Owned the process from discovery and research to flows, UI systems, and front-end build support, creating a cohesive multi-channel experience designed for speed, confidence, and modern banking expectations.
Led Discovery + Research (stakeholder workshops, user insights synthesis) to define future-state banking needs and experience principles.
Produced end-to-end UX flows and key journeys across ATM + mobile, aligning interactions across touchpoints.
Built visual design direction + UI system (patterns, components, states) for consistent, brand-aligned execution.
Partnered with engineering and contributed front-end development to bring designs to life.

0 likes · 0 views · Feb 9, 2026

Directed the Bank of the Future experience as Creative Director and hands-on UX/UI designer—reimagining how customers move through key banking moments across...

Tags