Ashley Kays
Strategic AI, UX, Design & Growth Marketing Expert
Ready for work
Ashley is ready for their next project!
Supported Disney Parks & Resorts as a designer and creative director, producing high-fidelity visuals while capturing physical environments using Matterport 3D photography. I helped translate real-world spaces into clear, shareable digital walkthroughs and design assets—enabling teams to review layouts remotely, align on intent, and make faster decisions with accurate spatial context.
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Waymaker (Early Beta) — Creator Product OS
I built Waymaker for creators who want to ship faster and make money from what they create. I led the entire lifecycle: concept and positioning, discovery and UX design, UI system and component design, and full development. The result is a functioning beta product I’m actively iterating on with users to refine onboarding, workflows, and core creation features.
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Directed the Bank of the Future experience as Creative Director and hands-on UX/UI designer—reimagining how customers move through key banking moments across ATM and mobile. Owned the process from discovery and research to flows, UI systems, and front-end build support, creating a cohesive multi-channel experience designed for speed, confidence, and modern banking expectations.
Led Discovery + Research (stakeholder workshops, user insights synthesis) to define future-state banking needs and experience principles.
Produced end-to-end UX flows and key journeys across ATM + mobile, aligning interactions across touchpoints.
Built visual design direction + UI system (patterns, components, states) for consistent, brand-aligned execution.
Partnered with engineering and contributed front-end development to bring designs to life.
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At NCR, I designed the end-to-end UI & UX for SCO6 (FastLane SelfServ Checkout Release 6), a self-checkout experience deployed across major retail environments (including Publix and Walmart). I optimized the core flow—from scan → bag → pay—while reducing confusion and attendant interventions through clearer state messaging and step-by-step guidance. The UI supported modern touch interactions (multi-touch) and prominent status indicators (including a “traffic light” metaphor for transaction state), balancing speed with clarity in a real-world, high-throughput setting.
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