Scroll-Stopping UGC for RYZE & Calm

RYZE Superfoods x Calm: UGC Campaigns I created short-form UGC video content for RYZE, a functional mushroom coffee brand, to support two key product launches: the New Year Mindfulness Collection in collaboration with Calm and the New Starter Kit.

Video 1: https://drive.google.com/file/d/1FLn35uAvaQb4vjknddTOFMpKu_G8cmbN/view?usp=share_link

Video 2: https://drive.google.com/file/d/17lKuELEmZdKS9RcBiWfVCmXoLKzN_oI6/view?usp=share_link

For each campaign, I scripted, filmed, and edited 45-second vertical videos that blended storytelling with product benefits, showcasing daily rituals, unboxing experiences, and wellness-focused routines.

Deliverables Included: • Direct-to-camera voiceovers and B-roll • Relatable, aesthetic content filmed on iPhone • Emphasis on wellness, habit-building, and mindful daily rituals

This work was designed for paid ad use and aligned closely with RYZE’s brand voice, with a focus on driving engagement, product education, and conversion.