Freelance Digital Marketers in RestonFreelance Digital Marketers in Reston
Marketing Strategist, Web Designer & Brand Identity Expert
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Marketing Strategist, Web Designer & Brand Identity Expert
Cover image for Folake & Co. | Website
Folake & Co. | Website Design + Digital Experience For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience. The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story. I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances. My work included: • website strategy and creative direction; • user journey and information architecture; • custom five-page website concept; • responsive Home page design; • About page and brand storytelling; • Menu page organization and presentation; • Book the Cart inquiry experience; • Events page design; • custom-coded interactive website prototype; • navigation and page-flow development; • visual hierarchy and typography system; • integration of the existing logo and brand assets; • earthy color palette application; • photography selection and image placement; • coffee, matcha and product-focused storytelling; • booking and inquiry calls to action; • mobile-responsive layout planning; • embedded imagery and website assets; • final prototype testing and presentation preparation. The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth. This website was developed as a pitch concept and was not ultimately published by the brand.
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Cover image for Sunday & Co. | Social
Sunday & Co. | Social Media Content + Digital Marketing For Sunday & Co., I developed the agency’s ongoing social media and digital content system, translating the larger brand identity into a recognizable mix of video, graphics, campaigns and recurring content. The creative direction was built to feel editorial, warm and visually distinctive while still giving the content a clear marketing purpose. Rather than treating every post as a standalone asset, I developed recurring concepts and visual formats that could support brand awareness, service promotion, portfolio storytelling, community building, recruitment and client acquisition. My work included: • social media strategy and content planning; • development of content pillars and recurring series; • short-form video concepts for Reels and TikTok; • video filming and editing; • hooks, scripts and on-screen copy; • custom social media graphics; • carousel and static post design; • Sunday Service branded content; • Welcome to Our Table campaign content; • monthly roundup and educational content; • Join Our Table recruitment creative; • service and portfolio-focused content; • campaign concept development; • organic social content; • paid social and advertising creative; • promotional graphics and CTAs; • copywriting and caption development; • art direction and visual storytelling; • content repurposing across Instagram, TikTok and LinkedIn; • content calendar development; • performance review and ongoing content optimization. The result is a cohesive content ecosystem that gives Sunday & Co. a recognizable social presence while allowing the brand to move between education, personality, portfolio work, services and promotional content without losing its visual identity.
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Freelance Digital Marketing and Social Media Manager
Freelance Digital Marketing and Social Media Manager
B2B Marketing Strategist & Go-to-Market Expert
B2B Marketing Strategist & Go-to-Market Expert
🚀 Fun & Creative Social Media Design Expert 🎨
🚀 Fun & Creative Social Media Design Expert 🎨