Projects in RabatProjects in Rabat
Projects
People
Cover image for Claude x Meta Ads: AI Media Buying Breakdown
Claude can now manage Meta Ads for you. Here's what that means for media buyers. Claude just dropped computer use it can see your screen, click buttons, and navigate interfaces. That means it can literally log into Meta Ads Manager and: Pause underperforming ad sets Scale winners 20% Pull performance reports Check creative fatigue I've been using AI in my Meta Ads workflow for months already. My take: this doesn't replace media buyers. It replaces bad media buyers. The ones who just follow basic rules and do repetitive tasks — yes, AI will do that. But the ones who understand why an ad is winning, what creative angle to test next, how to read an audience — that's still human judgment. AI is my tool. Not my replacement. The media buyers who win in 2026 are the ones who use AI better than everyone else. I'm already there. Are you?
1
0
94