Projects in Puente AltoProjects in Puente AltoBaboonz® — Art Toy & Collectible System.
Baboonz is a contemporary art toy inspired by the ancient Egyptian connection between the baboon and Thoth, the god of wisdom, knowledge, and writing.
The project reinterprets this ancient symbolism through a contemporary collectible design language, positioning Baboonz between character design, contemporary art, fashion, and product design.
The collection includes the sculpture, a premium satin-finish packaging system, and a TCG-inspired collectible card with metallic and holographic details, creating a cohesive physical identity and expanding the character’s lore.
The goal was to make Baboonz feel museum-able — a modern collectible art object that connects ancient artifacts with the way we collect and experience objects today.
Check the project here. (https://app.flora.ai/projects/ns77j6160yncy7mmp0erbh9xm58dm151) (App Flora Canvas)
Check the original art (https://www.metmuseum.org/art/collection/search/545213) | Met Museum (Figure of Baboon)
In my role as a designer at Inmedia, I have created a range of video content aimed at both informing internal audiences and showcasing the company’s capabilities and visual standards. These videos cover diverse topics such as health, sports, travel, cooking, workplace safety, responsible mobile use, and productivity, providing valuable and engaging content for employees across different organizations.
The content is distributed through internal corporate channels and updated three times per week, requiring a strong balance between creativity, efficiency, and consistency. Beyond delivering information, these videos also serve as a way to promote Inmedia’s visual quality, attention to detail, and approach to content creation.
I was responsible for the entire creative process—from scripting and conceptualization to the final graphic execution of each piece. This included defining a new visual identity for the content, establishing guidelines for color palette, typography, layout, and overall visual language. I also handled video and image editing, motion graphics, and composition to ensure each video was clear, dynamic, and aligned with the brand’s positioning.
This experience highlights my ability to lead creative projects end-to-end, develop cohesive visual systems, and produce high-frequency content that is both informative and visually impactful. 
