Projects in Provincetown

Projects in ProvincetownProjects in Provincetown

Cover image for Art Of Wax

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Cover image for Catalog Design & Creative Direction

Catalog Design & Creative Direction for Retail Sell-Through Led the design and creative direction of a full product catalog built to drive wholesale and retail performance. Developed a cohesive visual system across layout, product storytelling, and merchandising flow, ensuring clarity and impact across every page. Directed photoshoot styling to elevate product perception and reinforce brand identity. The result: a catalog that functions as both a sales tool and brand experience, designed to increase engagement, improve buyer confidence, and support sell-through.

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Cover image for RISKY BUSINESS - Dance Scene Recreation

RISKY BUSINESS - Dance Scene Recreation

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Cover image for B2B Tech Blog - Defining Your IT Roadmap

B2B Tech Blog - Defining Your IT Roadmap

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Cover image for Peach BPO

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Cover image for I didn’t design drink mixes.

I didn’t design drink mixes. I designed the party.” A fully merchandised, Americana-inspired cocktail experience built to win in under 3 seconds on shelf. This system transforms simple slush mix pouches into a grab-and-go celebration, complete with coordinated straws, cups, and a “party-in-a-bag” cooler that turns product into an instant occasion. Every element was designed to: Command attention with bold, high-contrast color blocking Feel giftable, not just functional Merchandise as a ready-made display, not a single SKU Reinforce a clear, seasonal story (summer, 4th of July, hosting) The result: a product line that doesn’t wait to be explained, it signals the experience immediately

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Cover image for BACK TO THE FUTURE - Scene Recreation

BACK TO THE FUTURE - Scene Recreation

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Cover image for Illustration and Graphic Design - Wall Mural Graphics

Illustration and Graphic Design - Wall Mural Graphics

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Cover image for Silvester Glass

Silvester Glass

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Cover image for I didn’t create boozy dip

I didn’t create boozy dip mixes. I created the reason people gather. A fully merchandised system of gourmet dip mixes designed for both appetite appeal and retail impact. Bold, flavor-driven packaging paired with a compact countertop display transforms simple mixes into a grab-and-go entertaining solution - perfect for hosting, gifting, and impulse purchase. Built to: – Drive immediate craving – Simplify the entertaining experience – Increase basket size through display merchandising Because the best products don’t just sit on shelves— they bring people together.

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Cover image for IT'S A WONDERFUL LIFE - Buffalo Gals Scene Recreation

IT'S A WONDERFUL LIFE - Buffalo Gals Scene Recreation

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Cover image for E-book Writing - The Challenges of Hospital Wireless

E-book Writing - The Challenges of Hospital Wireless

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Cover image for Home | Karen Aberle | The Shift

Home | Karen Aberle | The Shift

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Cover image for Retail-Ready Packaging System for Consumable

Retail-Ready Packaging System for Consumable Dip Mix Designed a bold, retail-ready packaging system for a consumable dip mix line, built to stand out and sell instantly on shelf. Developed a high-contrast visual language with detailed illustration to create strong shelf presence and reinforce flavor cues. Structured both front and back panels to balance immediate appeal with clear product education and usage. The result: packaging that captures attention quickly, communicates value, and supports higher sell-through in retail environments.

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Parade Gold Brand Ambassador

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Cover image for Print Design - Interpretive Panels

Print Design - Interpretive Panels

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