Josh Lewis
I help CPG brands increase sell-through in 3 seconds.
New to Contra
Josh is ready for their next project!
Catalog Design & Creative Direction for Retail Sell-Through
Led the design and creative direction of a full product catalog built to drive wholesale and retail performance. Developed a cohesive visual system across layout, product storytelling, and merchandising flow, ensuring clarity and impact across every page. Directed photoshoot styling to elevate product perception and reinforce brand identity. The result: a catalog that functions as both a sales tool and brand experience, designed to increase engagement, improve buyer confidence, and support sell-through.
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18
I didn’t design drink mixes. I designed the party.”
A fully merchandised, Americana-inspired cocktail experience built to win in under 3 seconds on shelf.
This system transforms simple slush mix pouches into a grab-and-go celebration, complete with coordinated straws, cups, and a “party-in-a-bag” cooler that turns product into an instant occasion.
Every element was designed to:
Command attention with bold, high-contrast color blocking
Feel giftable, not just functional
Merchandise as a ready-made display, not a single SKU
Reinforce a clear, seasonal story (summer, 4th of July, hosting)
The result: a product line that doesn’t wait to be explained, it signals the experience immediately
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55
I didn’t create boozy dip mixes. I created the reason people gather.
A fully merchandised system of gourmet dip mixes designed for both appetite appeal and retail impact.
Bold, flavor-driven packaging paired with a compact countertop display transforms simple mixes into a grab-and-go entertaining solution - perfect for hosting, gifting, and impulse purchase.
Built to:
– Drive immediate craving
– Simplify the entertaining experience
– Increase basket size through display merchandising
Because the best products don’t just sit on shelves—
they bring people together.
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49
Retail-Ready Packaging System for Consumable Dip Mix
Designed a bold, retail-ready packaging system for a consumable dip mix line, built to stand out and sell instantly on shelf. Developed a high-contrast visual language with detailed illustration to create strong shelf presence and reinforce flavor cues. Structured both front and back panels to balance immediate appeal with clear product education and usage. The result: packaging that captures attention quickly, communicates value, and supports higher sell-through in retail environments.
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12
Most products are designed for the shelf. These products were designed for real life.
The goal wasn’t just packaging - it was experience.
Products people could: • bring • share • display • gift
Not just something they buy once and forget.
This system turned a simple cocktail mix into something that lives beyond the product itself.
That’s where real brand value comes from.
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High-Impact Packaging Design for Frosé Cocktail Mix
Designed a vibrant, retail-ready packaging system for a Frosé cocktail slush mix, built to capture attention and communicate the experience instantly. Used bold color, playful illustration, and strong hierarchy to create immediate shelf impact and reinforce a fun, celebratory occasion. Structured front and back panels to balance visual appeal with clear, easy-to-follow preparation. The result: packaging that feels giftable, approachable, and drives quick purchase decisions in retail environments.
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5
I didn’t design drink mixes. I designed the sale.
This project showcases a fully merchandised retail system built to drive immediate sell-through in high-traffic environments.
Rather than treating packaging as a standalone asset, I developed a cohesive, multi-SKU system designed to function as a complete in-store experience, from individual product to full display execution.
Every element was intentionally designed to:
Deliver instant shelf clarity
Guide the shopper through the assortment effortlessly
Increase basket size through visual merchandising
Eliminate the need for explanation at shelf
The result is a system where the product becomes the display, transforming simple pouches into a high-impact, giftable, and shoppable retail presence.
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