Transform Your Shelf: Americana-Inspired Cocktail Experience

Transform Your Shelf: Americana-Inspired Cocktail ExperienceTransform Your Shelf: Americana-Inspired Cocktail Experience

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Josh Lewis

• Apr 4

I didn’t design drink mixes. I designed the party.”

A fully merchandised, Americana-inspired cocktail experience built to win in under 3 seconds on shelf.

This system transforms simple slush mix pouches into a grab-and-go celebration, complete with coordinated straws, cups, and a “party-in-a-bag” cooler that turns product into an instant occasion.

Every element was designed to:

Command attention with bold, high-contrast color blocking

Feel giftable, not just functional

Merchandise as a ready-made display, not a single SKU

Reinforce a clear, seasonal story (summer, 4th of July, hosting)

The result: a product line that doesn’t wait to be explained, it signals the experience immediately

Illustration Product Design Product Marketing Adobe Illustrator Adobe Photoshop

Webshocker Matjaz Valentar

pro

• Apr 17

Website design I created for Raccolta Di Fondi.

Web Design website 3D Design Adobe Photoshop Autodesk 3ds Max

Madob Acharjya

• Apr 17

Nice!

Sydney Maresca

pro

• Apr 17

I created my wedding invitation suite in collaboration with Mango Paperie, leading the overall creative direction and design.

I defined the look and feel, aiming for a vintage, moody tone that felt timeless but still personal. I pulled together typography, color, and visual references to set that direction, then designed each piece in the suite, including the main invitation, rehearsal dinner card, details card, and RSVP, ensuring everything felt cohesive while still giving each element a clear role.

I focused on clarity and flow so the information is easy to follow, while still feeling elevated and considered. I used variation in scale, spacing, and layout to guide the eye, and introduced custom shapes and layered components to add depth and create a more tactile experience.

I worked closely with Mango Paperie throughout the process, collaborating on print production details to ensure the materials, sizing, and finishes aligned with the vision and translated well in the final pieces.

Graphic Design Print Design Adobe Illustrator